We live and breathe large format print; it’s what we do day in day out, so to us its an obvious product group to add into a product mix, but we still come across a lot of digital / litho printers and promotional gift suppliers that aren’t getting involved. Here’s a few ways we’ve seen our customers include large format print in their marketing plans.
Are you supplying t-shirts, lanyards and giveaways to an event? If you are then there is no doubt that your customer is buying large format print to brand up that event. It may be for a conference, in which case they will definitely need pull up banners and tablecloths for the sign in desk. Or if it’s for a charity fun-run then they will always need flags and banners to show off their sponsors at the start and finish lines.
The next time you’re quoting a brochure think about where that brochure is being displayed or distributed. Are they in a retail environment? If it’s yes then do they need banners and stickers for their shop windows. Are they in construction? If it’s a yes then do they need correx signs for the sites, or foamex boards for community pitches.
Are you organising awards for an end of year presentation for your client? If you are then there is a huge variety of large format printing they will need for their ceremony; from banners and exhibition units to selfie frames and iPad stands. You can get as creative as you like and build out a full package based on their budget to brand their evening from beginning to end.
These are just a few ways we’ve seen our clients grow their existing customer base by including large format printing in their marketing plan. There is always the fear of selling a product that you’re not used to pushing, but take advantage of our sales team who will advise you on the right product, at the right price.